Why the need for a new font now? The answer lies in Samsung’s hardware evolution. With the maturity of the Galaxy Z Fold and Flip series, the company faces a unique typographic challenge:
The typeface is characterized by a "humanist" yet geometric approach, balancing technical precision with organic flow. Key design features include:
Samsung occasionally removes exclusive fonts. To look up if it existed: samsung imagination modern font exclusive
As an "exclusive" font, it is the defining voice of the Samsung brand across all marketing, packaging, and digital interfaces. Why an "Exclusive" Font Matters in 2026
Custom typography gives global companies a distinct marketplace advantage. Proprietary fonts solve complex business challenges while elevating brand aesthetics. Visual Consistency Across Ecosystems Why the need for a new font now
When you unlock a Galaxy S24 Ultra, the first thing your brain registers isn't the raw power of the Snapdragon chip—it’s the text. It’s the clock on the lock screen, the app labels beneath the icons, the rhythm of the notification shade. For years, Samsung’s typography was functional, safe, and corporate. But with the introduction of its new exclusive modern font—internally dubbed and stylized here as "Samsung Imagination"—the tech giant is making a quiet but aggressive statement: the future is fluid.
This creates a seamless "in-hand" experience. The font retains its personality whether you are glancing at a ticker notification on the cover screen or reading a long-form article on the main display. Samsung’s typography was functional
For users who want to customize their font, the current best practice is to go to and download a font from the official Galaxy Store.
The Typography of Ambition: Inside Samsung’s Visual Identity
A comparison of between custom fonts and commercial typefaces.