Bliss and its modern iteration, Bliss 2, have become the corporate font of choice for a diverse range of high-profile institutions, including the University of Worcester, Bath Spa University, and Dignity Health. It's also used in the logo of WestJet Airlines. This widespread adoption across education, healthcare, and travel demonstrates its incredible versatility and ability to project a trustworthy, modern, and professional image in any sector.
The updated font families addressed technical, compatibility, and design inconsistencies. The transition to OpenType format in 2004 ensures that the font functions seamlessly across both Mac and Windows, eliminating the "clashes" that often occurred between older PostScript and TrueType versions. This makes it more stable for complex, high-stakes layout projects. 2. Enhanced Weight Consistency
| Feature | Original Bliss | Bliss 2 | Bliss Pro | | :--- | :--- | :--- | :--- | | | Standard | 472 Glyphs | 615+ Glyphs | | License | Commercial (Paid) | Varied (Free to Commercial) | Commercial (Paid) | | Availability | Foundries/Agfa | Community/Freemium | Designer (Tankard) | | Best For | Corporate branding | Web & General Design | Professional Print | bliss 2 font family better
A popular, clean, rounded sans-serif that is often cited for its contemporary feel and accessibility. Open Sans:
Because of its structural integrity and open forms, Bliss 2 excels in several key areas: Bliss and its modern iteration, Bliss 2, have
Why the Bliss 2 Font Family is a Better Choice for Modern Design
Furthermore, Bliss 2 introduces optical sizes. While the original had one design for all uses, Bliss 2 offers distinct cuts for text (small) and display (large). This means that a headline uses tighter, more dramatic curves, while body text uses wider, more open shapes. No single font family can claim to be better without optical sizing—Bliss 2 delivers it. resulting in a cleaner
Bliss 2 improved upon the original 1996 release by expanding its functionality for modern complex typography:
Whether you are a UI designer building a SaaS product, a publication designer working on a magazine, or a brand manager refreshing your guidelines, Bliss 2 is the endgame. It is the evolution of clarity.
Jeremy Tankard designed Bliss with a focus on clarity and simplicity. It strips away the quirky eccentricities often found in Gill Sans, resulting in a cleaner, more legible typeface that maintains an approachable and friendly tone. What Makes the Bliss 2 Font Family Better?
If you already own the original Bliss, you might be hesitant to pay for the upgrade.